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Iconography of the U.S.


A U.S. icon that is known by many is the Statue of LIberty. This icon become iconic in the United States because it is a symbol of our freedom. People from all over the world go to New York to see this major attraction. It is known outside the United States because it was a gift to the United States from the people of France and ststes the American National day of Independence which is July 4th. 

The cultural response to this usage was positive. The Statue of LIberty is well known and people love it. I really can’t think of any other icon that could be used in place of this U.S. icon. It stands for what we are and states our date of independence.



The Brain/Pharma Ads

When seeing this assignment I thought it was going to be really boring and that I would not be interested at all. I ended up being very surprised that I was wrong about this. While I did not think that the 3D tour made me want to change my activity, it did give me knowledge that I did not know about that organ in body that is working for me every day, my brain.

Viewing the brain anatomy did not really persuade me to change any behaviors to improve brain function. I feel this way because even though the 3D tour of the brain did give me a lot of information about each part of the brain and what it does, it did not persuade me to do anything else that would improve the health or well-being of these parts of my brain.

Viewing the brain anatomy definitely helped me understand the function of the brain more than I did before. I had no idea what certain parts of the brain were even called, never mind what they did. Now I can definitely say I know what parts of my brain are where, even just from viewing the model for this brief assignment.

I do think that this is an example of the truth being made visible. I think this because I myself am a pretty visual person. If I am being lectured or talked at about a certain topic (especially if it is science related) then I tend to tune out and really have no idea what is going on. If I am shown or given the ability to be hands on with a topic, I find it much easier to grasp the concept of it. This 3D  exploration definitely made “the truth visible” for me.



1. The ad does have a checklist of symptoms that interpolates the viewer. The symptoms shown are muscle aches, pain, and stiffness.
2. The condition the drug in the ad is intended to treat is fibromyalgia which is a leading cause of depression.
3. The side effects are not listed in the ad but the ad does say “Learn More.” Upon researching the side effects I found that Cymbalta can cause nausea, dry mouth, sleepiness, fatigue, constipation, dizziness, decreased appetite, or increased sweating. This list is definitely longer than the list of symptoms.
4. The ad promises the consumer that if they take Cymbalta, they will have less muscle aches, pain, and stiffness and that Cymbalta will make them feel better overall. The images and copy help to promote this promise because it shows a man who looks like he is in pain and that a dosage of Cymbalta will solve all his problems.

Overall I do not really like this ad or think it is a good ad for a consumer who is experiencing depression. The side effects are not even listed on the ad which is a little bit confusing to me. If I were the creator of this ad I probably would have used a different picture in the ad, such as a person being happy and energetic.

Pastiche Exercises

Pastiche Exercise 1

I had never heard of the word pastiche until this assignment. I had always thought it was always just called a parody. When watching Shrek in class, I realized that there are so many pastiche’s in that movie as well as many other movies. The first movies (or series of movies) that came to mind was the Scary Movie series. I personally enjoy watching them and seeing what they choose to return from the past and make a mockery of. These series are parodies, but a lot that is included is pastiche. I know that when I watch films or television I will be able to tell when there is a pastiche present.

The example of pastiche that I found in a film is in Scary Movie 3.

  1. This  pastiche is a working of the past because it takes a few different older      movies and bases the plot of the film around them. The older movies that are used in Scary Movie 3 are The Ring, Signs, The Matrix, The Matrix Reloaded, and 8 Mile. The movie takes certain scenes or plots from the movies listed and brings them back into one full movie that is actually very comical.
  2. This  is most definitely a pastiche with a parody as well. This is because the whole movie makes fun of the movies mentioned above and exaggerates parts to make it comical.
  3. This work is a questioning of the status of the original because it takes what was supposed to me serious, scary, or suspenseful in the movies and instead makes a mockery of them by almost making what they say sarcastic throughout the film.
  4. Scary Movie 3 citation:

Scary movie 3. (2003, October 24). Retrieved from

Pastiche Exercise 2

1. This pastiche is a reworking of the past because the individual graphs mimic graph we learned in school (pie charts, bar graphs, Line graphs, etc.) and make the graphs about everyday things that we as humans do. The site is a pastiche of a site that would give valuable and factual numbers about population, men to women ratios, etc.

2.This is most definitely a pastiche with parody because it makes fun of what we do and how little importance it has. For example, one graph that I thought was funny was the one below. It is funny because it is something that I know I do, and I am sure many other people do it as well, yet it is not something you think about every day.

Poke Poke Poke

3. This work is a questioning of the status of the original because it takes a pie chart and instead of giving the viewer data, it is giving the fewer a bit of comedy.

4. Some of the other graphs I chose to examine are below.

So, Not That Many, Really


I actually enjoyed viewing this site. It was very funny and was a whole new way to look at charts and graphs as opposed to the typical mathematical or educational way.


Culture Jamming

apple ad revised

I chose this ad because it is one of the most popular ads in the world. It is an ad for Apple IPod. This ad has been seen by pretty much everyone. It is seen on television, in magazines, on buses, and many other places ads are present. This is not the only version of this ad. The Apple IPod ads are somewhat different. They are all silhouettes of people (whether they are boys or girls) with white IPod headphones in listening to their music. No one knows what kind of music the people in the ad are listening to, but that is what makes the ad so great. No matter who you are, you are able to enjoy and IPod because you can make it all about you. You can download the music you like, and create the playlists you want to create.

I believe this ad is telling the viewer to go get an IPod. If you go and get an IPod, you can have as much fun as the boy or girl in this ad. The reason I chose to manipulate the ad the way I did is because it turns the message the ad was giving into something totally different. No longer is the ad simply telling the viewer that an IPod will make their lives so much fun and that you can be an individual with this iPod. The new, manipulated ad is telling the viewer that Apple carries more than just the fun IPod, it carries many more “fun” things.

I connected the original ad to the new ad very easily. I still used the basis of the old ad. I changed the slogan of “iPhone” to “iWantitall.” I changed the slogan because the viewer can see the girl with her IPod, but can also see an image of all other Apple Products under her right arm. The “iWantitall” slogan tells the viewer that once you have one, you are going to want the rest.

When I think about the ad that I created, I wonder how successful it may or may not be. Obviously, the old ad has been very successful seeing how Apple is doing very well and you cannot go anywhere without seeing an iPod or and IPhone, or even a Mac. The new ad does show the viewer all that he or she can purchase, but it does not really just focus on why one object is so great. Maybe the reason that the IPod is so successful is because the ad is simple. It shows a teen or young adult having a blast while dancing to their music. The ad I created may give the wrong message. It could imply that Apple wants you to go out and get everything they have because they want to make a profit. Either way, I do think that the reworked ad does provide an oppositional reading for the viewer. I never knew what culture jamming was, but now I do know that the manipulated ad does “expose the methods of domination” in the media.

Media Tracking

The form of media I used the most these past forty-eight hours was the television. I watched the TV in the morning to catch the morning news, and at night to watch shows that I like. The total time that I spent watching television was probable about six hours in two days. The form of media that I used least was my email. It always depends on the day, but these past forty-eight hours I rarely had emails to check and didn’t get many throughout this time. My emails send directly to my phone, so whenever I get an email I will usually check it. Some days email will be my most used form of media, but for these couple of days it was not. The average time I would say I spent on the internet was two hours in two days.

            When tracking how much time I spent communicating with others, it was a little bit difficult. I don’t have a great phone. My phone is very slow and I really don’t like texting on it. Once I upgrade to an IPhone, I’m sure I’ll be using my phone a lot more. I did however make plenty of phone calls these past couple of days. I also use an application called Voxer. It is basically like a walky talky. I can hold down a button on the application and speak into it, and my friend on the other end can hear my message as long as they have the application as well. All my friends from home have Voxer, and we communicate pretty regularly on it and even have group messages. During the past forty-right hours I used Voxer for about three hours total. I texted for about one hour total and I called for about one hour total. All together I communicated over media for five hours within forty-eight hours.

            The time spent using media that was monologic was about nine hours. This is because I watched TV (as previously stated) for a total of five hours, and I listened to Pandora Radio about two hours a day while at the gym. I would say that this is a pretty reasonable amount of time to use monologic media, especially since four of those hours were listening to media while exercising.

            What surprised me the most about the time I spent engaged in media is that I don’t think that I spend much time at all. If this was only a few months ago, I would probably have many more hours to document. This semester I have been so busy with classes, three jobs, and a Resident Assistant position that I rarely have time to use the media as much as I would like. I know that this sounds odd especially for someone my age, but it is really hard to find the time at this point in my life. I could be completely wrong, and these hours could seem like a lot. I guess I will only know when I can compare my results to others’ in the class.

            I think that I will continue to use media as I do. I feel as though I get caught up on what is going on in the world with the morning news, so that is sufficient enough. It would be nice to have more time for media, but that will come as soon as a graduate I am sure.


Thomas E. Franklin

Thomas E. Franklin


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